Tonique Liquor Mall, Jubilee Hills

Did you ever imagine walking down the aisle of a store with nothing but 1000s of liquor brands and many of them you might not even be heard off? The 2-storeyed, fascinating liquor store ‘ Tonique’ in Hyderabad is located in the urban premise and the bustling neighborhood of Jubilee Hills, Road No. 36. The moment you walk in, you’ll be welcomed by a large counter with a vast collection of miniatures behind. Everything from Black Dog to Vat 69 and Chivas Regal, The Glenlivet and Teachers 50 are on offer. It will give you a  great experience with varied alcohol brands ranging from INR 90 to beyond INR 50k. You will get almost any brand you are seeking in this outlet and need not go anywhere else to buy a specific brand. It almost takes 20-30 minutes for a customer to traverse the entire store due to its abundant space of 15000 square feet.

 

The Tonique store has set a new benchmark for wine and spirit retail and is welcomed by wine and spirit lovers in the twin cities which will give them an opportunity to look for the brands of their choice in a refined environment. The experience will contribute further to the development of the wine segment. The store is with its outstanding interior, spellbound lighting system, hardwood floors, aroma oil diffusers, expanded space, unlimited brands of liquor from imported wine bottles, international brands of scotches, whiskeys and beers from all parts of the world. The store has got the license and all the permissions required to sell liquor.

The store houses spirits and beer, with a wide range of 55 Whiskies, 27 Vodkas, 20 Gins, 23 Tequilas, and liqueurs like Absinthe and Cointreau, plus a range of top-end mixers and tonics. Beer includes every brand available in the state, domestic and imported, housed in wall-to-wall chillers. Out of more than 1500 liquor brands, more than 500 are only of wine category. The wine is categorized country-wise and you’ll find New World wines from South Africa,  Frontera from Chile, GMH from Australia, and several others from the United States, New Zealand, and Saudi Arabia. A great selection of single malts and blended whiskeys like Glenlivet, Talisker, along with cognac such as Remy Martin, Hennessy are put on display.

Tonique does not only have products to offer but also the service of experienced sommeliers and brewmasters, who can guide and educate the customers to match their preferences, the food pairings and serving suggestions. So now no more standing in front of the wide collections of liquor and thinking over and over about which will taste better? and what to buy? No more struggles on White Wine and Red Wine brands and taste confusion. The moment you enter the store you will find ‘The John Walker’ private collection at a whopping of INR 5,23,710, and also not available anywhere else in Telangana state.

Entrepreneur Anith Reddy 43, the very dynamic owner and founder of Tonique, says “We want to be the Louis Vuitton of the liquor industry,” When I opened our first store in Hyderabad, people laughed at me, saying there are more than 400 liquor stores all over Telangana, why would anyone come to a fancy store? But last year we had a turnover of ₹100 crore,” It is all about the experience. He believes the time has come for the concept of luxury wine and liquor boutiques in India and also there is a vacuum in this space, one that needed to be filled. Anith’s ultimate ambition is to open a Tonique store in New York, and he says he has already found a spot on Manhattan’s Seventh Avenue.

If we speak gender-wise, Tonique has already changed the way a person buys or consumes liquor.  As per Anith, he thought that it would be 70 % men and 30% women who will visit the store, but to his surprise, it is 60% women and 40% men who actually visiting the store. For all the aficionados and real lovers of exclusive liquor brands and wine respectively, Tonique nothing less than a heaven for them. It is the ultimate destination for all your wants of liquor, but remember to drink responsibly. Anith Reddy is planning more to offer than what just we get here in the Indian market and is also planning to import brands directly from the foreign producers.

There is a baby store called Q by Tonique located in Manjeera Trinity Corporate at Kukatpally in Hyderabad with an area of 3500 sq.ft. After a successful stint in Hyderabad, a new and much bigger Tonique store spread over 30000 sq.ft. has been recently opened in the heart of the Bengaluru city. Bengaluru is slated to get 6 baby format stores, Q by Tonique (3-5,000 sq ft), this year. Tonique in Bengaluru is considered as Asia’s biggest liquor mart and Tonique in Hyderabad is proclaimed as the second-biggest liquor boutique in India. Anith plans to take the Tonique brand to more cities, several outlets will follow, the company has already finalized a 10,000 sq. ft location on Linking Road in Mumbai, one at Hyderabad airport and one in the National Capital Region is on the cards.

The timing of the Tonique store at Banjara hills is little extended with government permission from 10 AM to 11:45 PM and the Q By Tonique store is opened at 10 AM and closed by 10:45 PM.

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